![]() ![]() The Experience section is going to be your career history with the bullet points taken directly from your resume. This section is the easiest, assuming you've already written a keyword-rich resume. The idea is to curate your page to be all things human resources. ![]() Make simple posts. If you have a daily thought about being an HR professional, publish a quick post about it.This is the easiest way to get SEO in your activity feed. ![]() Aim for articles relating to your position and future career. Share others' content. Make a plan to share two to three articles or posts a day from other people, because you get SEO benefits from their content, too.Or you can leverage other sites, such as Twitter, and include that in your LinkedIn content. Create your own content. If you have a website and enjoy writing about all things HR, then create engaging content to be shared via your LinkedIn and other social media profiles.There are three ways you can use SEO to optimize your activity: The Activity section refers to where you create or share posts. Here isĪn article from LinkedIn giving 14 different examples. There are many resources available offering different strategies on how to write your About section. This is a great spot to include some of the top achievements in your career history that are relevant to where you're hoping to head next. The About section is more fun because you can be more personal, but you still want to include keywords and phrases throughout. If you could go wild with 220 characters, you can go even wilder in this section with 2,600 characters available to you. No worries about applicant tracking systems! ![]() You have 220 characters for this section, so feel free to go wild! You can also use fun characters in between keywords to spice up your profile and help you stand out. Human Resources Business Partner (HRBP) – Business Objective Alignment – Employee Transformation – HR Guidance Here is what your headline could look like: For example, if we're continuing to work with the example above, let's pretend you're an HR business partner. The headline is your current position with a few keywords listed after it. 1 spot where you should plant SEO-rich keywords. Once you're ready to start adding sections to your LinkedIn profile, here are five that are the most important to sprinkle SEO in. There are other key phrases throughout the description that would be excellent to include in your Experience section, such as:Īnd this was just from the first paragraph of the job description! One to two of those SEO-rich keywords could be included in your headline and About section. These are the keywords I picked out from this job description: The HRBP maintains an effective level of business literacy about the business unit's financial position, its midrange plans, its culture and its competition. The position formulates partnerships across the HR function to deliver value-added service to management and employees that reflects the business objectives of the organization. The HR Business Partner (HRBP) position is responsible for aligning business objectives with employees and management in designated business units. See if you can identify which keywords someone searching on LinkedIn might use: Start by looking at job postings you're interested in, because they're filled with keywords you'll want to add to your profile.Ī sample listing. Do they seek an "experienced HR manager"? Or maybe a "compensation expert"? Or could it be a "human resources generalist"? While you don't know for certain, you can make an educated guess. When creating your LinkedIn profile, you need to think about what recruiters are searching for. But we can at least aim for your listing to appear on the first page of results. Of course, there are some things out of your control, such as location and connection level, that influence where your profile shows up in the search results. Recruiters who visit LinkedIn to find candidates typically use the site's search function, where they input keywords to identify people who have a specific company, job, product, group, event, college and more within their profile. Wherever you have a profile you can manipulate, that is your webpage. The same is true of Facebook, Instagram, Pinterest, TikTok, Twitter, YouTube and others. While LinkedIn is hosting your page on its website, you have access to update and highlight it. The key is understanding that you create your own unique webpage with each social media profile you establish. SEO is commonly defined as a set of practices designed to improve the positioning of webpages in organic search results, so the better the SEO, the more likely your profile is to be seen. LinkedIn's search functionality is very similar to Google's in that it uses ranking measurements, with SEO being one of the most important. ![]()
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